Why MIW
  • Deep understanding of needs of multi-cultural customers Business and Consumer
  • Extensive "hands-on" experience in program design AND execution
  • Principal directly involved in ALL aspects of client relationship
  • Strong network of resources to "leverage" program success Media Partners
  • Satisfaction of existing clients
  • Overall Value
Capability
  • Building Brand Awareness
  • Marketing Program Development
  • Advertising Design & Execution
  • Media Planning & Execution
  • Program Execution & Tracking
  • Customer Experience Strategy
  • New Product Launch
  • E-Commerce Strategy Development & Execution
Background of Founder
Masami Iwase Masami Iwase-Watanabe
Founder and principal of MIW Marketing Group
14+ years experience in Marketing Communications including Public Relations
(AT&T, KOZMO, K&L West Advertising) Cross-industry focus (Telecommunications, Manufacturing, Financial, other)
Extensive experience in Multicultural Marketing (Asia\Pac Region) including campaigns in Building Brand Awareness, Customer Acquisition, and Customer Retention
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